News nail salon trend in China

2021-06-02

Nail art is a work of decorating and beautifying nails, also known as nail art design. It has the characteristics of diversified expressions. It disinfects and cleans the nails according to the customer's hand shape, nail shape, skin quality, and clothing color and requirements. , Care, maintenance, modification and beautification process. With the continuous improvement of income levels and the gradual change of consumption concepts, my country's nail industry has entered a stage of rapid development. In 2017, the number of nail salons in my country exceeded 370,000, and the industry's total operating income was 120 billion yuan, an increase of 30.72% from 2016's 91.8 billion yuan. The market scale of my country's nail industry is growing rapidly.

The profit margin of nail salons is extremely high, with an average gross profit margin of more than 90%. Relatively speaking, the investment scale of nail salons can be large or small. About 30,000 yuan can open an exquisite and elegant professional nail salon, but high profits are also not If you don’t open a good business, if you don’t operate or learn new knowledge of nail art and skin care after opening a store, this store will also not open for a long time.

Industry professional analysts said that the nail industry has low investment, low risks, high profits, and fast returns, so the market scale is growing rapidly. However, the overall management, professional technology, and service quality of my country's nail industry have not been rapidly improved with the rapid development of the market. With the upgrading of consumption concepts, the quality requirements of Chinese consumers for products and services are gradually increasing. my country's nail industry needs to conform to market demand and develop in the direction of standardization, specialization, branding, and characteristic. With the current rapid economic development and the renewal of consumer concepts, the nail industry will enter a stage of rapid development from the perspective of mature foreign market development experience.

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